Our SS18 collection has been a work-in-progress since last October. As always we credit Scotland as our inspiration for our designs, but it's runs deeper than that, and as I wrote a little about it for our new lookbook, I realised why.
The Butterstone Collection is inspired by the raw beauty of one of our favourite areas of the Highlands, Scotland, and the joy and adventure of simple pleasures that should represent childhood;
Waist high grasses to hide in, soft heathers to fall in, the stony shores of lapping lochs, and of course wide-open spaces for imaginations to ignite and burn brightly!
Scotland to us is the best parts of our childhood, the love of which, like an heirloom handmade garment is passed down to our children and our children’s children.
It's often while away together on holiday, free from the usual pressures, distractions (yes I mean wifi!) and routine of everyday life, that we feel most inspired and our ideas can come to life. So really the inspiration is so much more than just Scotland, it's family, being together, sharing adventures, experiences and the outdoors. It's carving our childhood memories into the hearts of our children and instilling a love of simple pleasures deep inside of them. So although to us Scotland defines that, to you it might be Cardigan Bay, the South Downs, Yorkshire's moors, or even that corner of Alaska that we recently shipped an order to! But if you know that feeling of calm, simple, outdoor times, shared with family; if it's etched into your being so that you can see, smell and taste the memories when you close your eyes, then you know what it is that inspires us to make.
This year we have named our collection after some of the places we love around Dunkeld in Perthshire. Below are some pictures of our stay there in October - and if you are really curious about how our new collection has turned out - you can view our lookbook for yourself!